Arkadium is launching a premium puzzle game dubbed Twisty Hollow on Apple’s mobile platforms. On the surface, it looks like a lot of similar games that you find on smartphones and tablets. But it represents a shift in the way bigger game publishers are releasing casual titles.
Like other casual game companies, Arkadium is finding that simple games are hard work. The company is investing more in each product and being a lot more careful about what it releases into the market. The game market is crowded, and players have no tolerance for low-quality experiences. The CEOs of casual game companies like Wooga and SGN have echoed these sentiments recently. Each has come up with a different strategy, and in this case, Arkadium has focused on creativity.
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