Arkadium's simple Twisty Hollow casual iOS game debuts today after a lot of effort

Arkadium is launching a premium puzzle game dubbed Twisty Hollow on Apple’s mobile platforms. On the surface, it looks like a lot of similar games that you find on smartphones and tablets. But it represents a shift in the way bigger game publishers are releasing casual titles.

Like other casual game companies, Arkadium is finding that simple games are hard work. The company is investing more in each product and being a lot more careful about what it releases into the market. The game market is crowded, and players have no tolerance for low-quality experiences. The CEOs of casual game companies like Wooga and SGN have echoed these sentiments recently. Each has come up with a different strategy, and in this case, Arkadium has focused on creativity.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.