Mochi Media and its parent company Shanda Games are announcing today a $10 million fund that will invest in promising Flash and social game developers.
Mochi runs an ad network and social game platform for Flash game makers. So the company has a vested interest in making sure that Flash game developers thrive. The money will be used to support indie developers through sponsorship, licensing and publishing deals.
The company announced the fund at its second annual Flash Gaming Summit, a conference focused on fostering the growth and success of the Flash game community. The San Francisco conference is sold out. Mochi’s technology monetizes free flash games. It does so by tracking Flash game usage and wrapping the games in ads. It has nearly 15,000 games on 40,000 web sites in its network. Those games are played by 150 million monthly active users. The money here could go a long way, since it often takes $100,000 or less to develop a Flash game.