Mobile-gaming ad network RockYou secures $10M in financing

A former social-gaming developer just got some cash to fund its new strategy of acquiring older games and serving up ads in them.

RockYou, a mobile-game publisher that is focusing on building an in-game ad network, revealed today that it has secured a $10 million financing deal. FastPay, a lender that specializes in digital media, provided the capital. While RockYou was once a social-game developer, the company has shifted to building a network of players to serve ads to by acquiring aging social and mobile games from others. The company plans to use its new funds to pay for further acquisitions in an effort to bolster its appeal with marketers.