EA Mobile is launching global user-acquisition campaigns on Twitter

SAN FRANCISCO — Giant video game publisher Electronic Arts is succeeding at grabbing new players through mobile app promotion on Twitter.

John Lorge, senior manager of customer acquisition at EA, said in a session at VentureBeat’s MobileBeat 2014 conference today that the company has been testing Twitter’s effectiveness at promoting mobile games to a targeted audience. This has been going on for a few months, and the results show that Twitter is a contender in the hard task of getting apps discovered when stores are loaded with thousands of games.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.