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Japan’s Square Enix reveals Project Flare, a novel way to do cloud gaming

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Final Fantasy game publisher Square Enix is announcing today that it will deliver new game experiences through Project Flare, which the Japanese company calls a “technological breakthrough in cloud game architecture.

Square Enix is collaborating on Flare with game companies such as France’s Ubisoft, and it is seeking out other cutting-edge developers and partners. Like many other digital game companies, Square Enix believes the cloud will revolutionize the way that users interact with content and how that content is delivered to users. The company believes that new kinds of content should match the new methods of interaction and distribution.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.