Why stickiness isn’t enough: Creating a game with enduring popularity

I try to avoid the term “sticky.” In today’s competitive era of gaming, it seems antiquated and simplistic, and creating a game with enduring popularity is about much more than that. Instead it’s about providing gamers with an experience that keeps them interested long-term and generates real engagement.

Driving and then maintaining that engagement is what will make your game popular. My experience is in social casino and casual games in general, but this advice applies to just about any apps. There’s no one magic formula to achieve success, especially since it varies significantly between different games categories. But there are a few guidelines that always good to keep in mind.