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In 2026, brands and advertisers’ presences on Roblox and Fortnite often extend far beyond their official, licensed games on the platform.
Yesterday, August 10, the user-generated content data company Geeiq released Brand Check, a free tool intended to help brands better understand their holistic footprint across UGC platforms like Roblox and Fortnite, including both licensed experiences and integrations and experiences using brands’ logos or characters in an unofficial capacity.
