90% of game devs are using AI in workflows, Google Cloud says. Source: Google Cloud
Categories

90% of games devs are using AI in workflows | Google Cloud

At the Devcom developer conference 2025, Europe’s biggest game developer event, Google Cloud today released new research, conducted by The Harris Poll, that reveals the widespread adoption of generative (gen) AI in the games industry and its transformative impact on game development and player experiences.

The study of 615 game developers in the United States, South Korea, Norway, Finland, and Sweden found that 97% of respondents believe gen AI is reshaping the industry, with a majority (90%) already integrating the technology into their workflows. The findings come at a time when the industry is grappling with rising development costs, market saturation, and players gravitating toward older games, underscoring the need for continuous innovation.

Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium membership perks.
Join Now
Already a member? Sign in
Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.