AppsFlyer's Creative Optimization tool uses AI to help marketing campaigns.
AppsFlyer's Creative Optimization tool uses AI to help marketing campaigns.
Categories

AppsFlyer launches AI-based creative optimization for marketing campaigns

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

AppsFlyer has introduced its AI-powered Creative Optimization tool to transform marketing campaigns.

San Francisco-based AppsFlyer aims to transform the landscape of marketing campaigns by using AI to improve the creative process, using AI to give marketers new insights into their creative assets and data-driven guidance to maximize impact.

Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium membership perks.
Join Now
Already a member? Sign in
Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.