Intel Core Ultra will be the top brand for Intel's consumer client-computing processors.
Intel Core Ultra will be the top brand for Intel's consumer client-computing processors.
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Intel announces biggest processor brand update in 15 years

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

In its biggest brand update in 15 years, Intel said it will focus on its Intel Core Ultra and Intel Core processor brands for its upcoming processors code-named Meteor Lake.

The big chipmaker is updating the branding for its Intel Core, Intel Evo and Intel vPro client-computing processor brands.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.