Advertisers need to think like gamers to succeed in the metaverse

One of the more blatant facts about the metaverse is that it isn’t real. It’s all digital. Metaverse spaces are only limited by the imaginations of the creators and players. Roblox’s Manuel Bronstein joined GamesBeat’s Rachel Kaser on our GamesBeat Summit Next 2022 panel Running a Vibrant Economy in the Metaverse to brainstorm some ways to make some money despite a lack of physical items.

Advertisers need to get into that same headspace if they want to make their ad campaigns hugely successful. In the real world, we’re limited by these pesky physical laws like gravity. In the digital world, we can fly. A static ad doesn’t need to be ground-bound in the digital world. But even that isn’t imaginative enough. More than that, this new reality in the metaverse is a fact that many gamers have simply grown up with.