Intel launches Iris Xe Max graphics chip with 3 laptop makers

Intel has launched its Iris Xe Max graphics chip and announced that Acer, Asus, and Dell have signed on as customers. The three laptop makers are debuting thin-and-light laptops with the chip today.

Intel’s first standalone graphics chip uses the same microarchitecture as its Iris Xe graphics, the integrated graphics in its 11th Gen Intel Core mobile processors. But this new graphics chip is more powerful, with 96 execution units, a frequency of 1.35GHz, and built-in encoding capability. The latter is good for the target market of content creators because it helps them process videos faster, marketing director Darren McPhee said in an interview with GamesBeat.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.