2018’s mobile gaming trends: Crypto, media empires, and esports

Mobile gaming is underappreciated as one of the most dynamic consumer-facing markets. It  requires constant adaptation to the latest way consumers desire their media consumption. While console games are all built for dedicating blocks of time in your home, mobile developers must master a more complicated user ecosystem and gaming’s context within that.

With such a crowded market, mobile developers’ long-term success is defined by their capability to create a powerful, interactive community that not only wishes to participate themselves but seeks to bring other players in as well. With user acquisition costs sometimes exceeding $10 cost per install (CPI), and only getting more expensive, building and retaining a strong community isn’t just an added bonus. It’s the only way to keep the doors open. The trends we see moving into 2018 are largely a result of building game communities.