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AdColony: Scheduled events beat user-generated content in mobile-app engagement

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Scheduled and dynamic events beat user-generated content when it comes to keeping users engaged, according to mobile-ad firm AdColony‘s Summer 2017 Mobile Publishing Survey.

AdColony recently surveyed publishers who have an average of 3 million monthly active users.

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