IronSource launches its own playable ads.
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IronSource joins playable ads movement with interactivity that far outperforms video ads

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Mobile monetization and marketing company IronSource today announced the expansion of its “playable ads” to its mobile advertising customers, such as game developers who want to get more downloads by creating ads where players can play a part of the actual game.

In campaigns with premium partners, Ironsource said that the interactive ads have performed 300 percent better than standard video ads and 1,100 percent better than display ads. That means that the playable ads result in actions such as downloads three times more often than with ads that just show video of a game.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.