AdColony launches Aurora HD interactive video ads to engage mobile users

AdColony has launched its Aurora HD interactive video ads as the latest part of its mobile advertising platform.

Aurora is AdColony’s answer to the fast-growing “playable ads” market, where users can tap on an ad and start playing a game or an app. But AdColony’s solution promises to go beyond games to interactive ads that help brands get consumers more engaged in video and animated content. That’s a big deal, as AdColony has run over 26 billion minutes of mobile video ads and driven 78 billion ad impressions since 2011.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.