AdColony has launched its Aurora HD interactive video ads as the latest part of its mobile advertising platform.
Aurora is AdColony’s answer to the fast-growing “playable ads” market, where users can tap on an ad and start playing a game or an app. But AdColony’s solution promises to go beyond games to interactive ads that help brands get consumers more engaged in video and animated content. That’s a big deal, as AdColony has run over 26 billion minutes of mobile video ads and driven 78 billion ad impressions since 2011.
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