Dan Sherman (left), cofounder and president of Tilting Point and Samir El Agili, chief product officer of Tilting Point.
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Tilting Point launches $12 million user-acquisition fund for mobile-game devs

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Mobile-game publisher Tilting Point has launched Game Alliance, a $12 million user-acquisition (UA) fund for developers who want to stay independent.

The fund came about in recognition of how user-acquisition advertising is a huge burden for mobile-game developers — who need to advertise their offerings to stand out in app stores with millions of titles.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.