Virtual reality might seem inevitable, but we’ve seen this tech go through a false launch once before. As several hardware and software companies invest millions in the space, everyone seems a bit more cautious.
Valve, the developer responsible for the Steam digital-distribution store for PC games, is one of those invested companies that isn’t necessarily putting an immediate emphasis on generating profits. In an interview with RoadToVR, Valve writer — and de facto VR spokesperson — Chet Faliszek said that the company is worrying about its fellow VR developers first. Tech advisor Digi-Capital is predicting that the VR and AR market could generate as much as $120 billion in revenue by 2020.
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