Tapjoy’s newest feature makes setting digital currency sales in apps and games easy

Mobile gaming developers have a new tool in the viscous fight for user-retention.

Monetization platform Tapjoy announced the launch of Personalized Currency Sales today. This new part of Tapjoy’s service will give app publishers an easy way to set up limited sales for digital currency. It can also let app users know about the sales via push notifications. This could help entice players to spend more money and more time with games, which can earn more revenue for developers — which is always a challenge for apps that aren’t Candy Crush, Game of War, or Clash of Clans in what Newzoo estimates is a $30 billion mobile gaming market.