Here’s the future of esports marketing

You might not have noticed, but Worlds 2015 just wrapped up. Not the World Series, but something that for many of us is far more important: the League of Legends World Championship. It’s an esports competition, played in a huge arena and watched by more fans globally than the World Series itself.

Not surprisingly, esports are also catching on with marketers, albeit more slowly than they probably should. Part of the reason is that they come with big challenges, not least of which is that they don’t present the same marketing landscape as their traditional counterparts.