2K Sports acquires HB Studios, signs PGA Tour 2K deal with Tiger Woods

It looks like 2K Sports has caught a tiger by the tail, in more ways than one.

Today, the Take-Two publishing label announced that it’s not only acquired PGA Tour 2K developer HB Studios but that it’s also signed a multiyear deal with Tiger Woods, one of the greatest golfers to ever play on the pro tour. 2K Sports did not disclose financial details of either transaction. This year’s game, PGA Tour 2K21, has sold nearly 2 million copies since its release, in part because of HB Studios’ capability to mix easy-to-learn, understandable controls and other mechanics of golf (like reading greens, ball spin, and so on) with a good-looking presentation. It’s just a fun golf game, and I talked to HB Studios about making this game and its reception during a pandemic in October.