Zynga's former developer-relations boss Rob Dyer joins Tapjoy

Tapjoy is bringing in a PlayStation and Zynga veteran to boost its relationship with game studios.

The company, which runs a ad network for mobile games, revealed today that it has hired Rob Dyer. He will join the company as its senior vice president of developer relations. This comes as Tapjoy is working to convince developers that its reward-based mobile advertising can make them more money. With Dyer’s experience, Tapjoy is likely hoping that Dyer can help them in that effort as mobile gaming is likely going to grow to $25 billion in 2014 and the company wants as big a piece of that as it can get.