Stan Store, the all-in-one store for creators, has partnered with a partnership with entrepreneur, investor, and digital marketing pioneer Gary Vaynerchuk, who also is an investor in the platform.
Vaynerchuk hopes to accelerate mission of Stan Store — which is trusted by 80,000 creators who have generated $300 million in sales in the last three years — to make monetization accessible for every creator.
Millions of creators have built audiences on platforms like TikTok and YouTube, but most still struggle to translate attention into income. Stan Store solves that problem by making entrepreneurship simple, scalable, and accessible. Now, with Vaynerchuk on board, Stan Store is doubling down to close the biggest gap in the creator economy — giving everyday creators real ownership and the tools to build sustainable businesses.
For both Vaynerchuk and Stan Store John Hu, it’s about empowering anyone willing to bet on themselves:
“Stan exists to democratize entrepreneurship, giving the ‘middle-class Creator’ the tools to build real, sustainable businesses — not just influencers chasing clout, but anyone willing to bet on themselves,” said Hu, CEO of Stan Store, in a statement. “This new partnership with Gary accelerates that mission. While he’s shown the world the importance of building a personal brand, Stan is here to turn that belief into action at scale, empowering anyone willing to bet on themselves to succeed as an entrepreneur.”
Vaynerchuk has helped thousands of modern entrepreneurs build real momentum online through his content, speaking engagements, and mentorship.
With Stan Store, he’s now making it faster, easier, and more accessible for anyone to convert that momentum into sustainable revenue. The partnership addresses a key concern Vaynerchuk frequently raises: platform dependency.
In an environment of increasing regulatory uncertainty and unpredictable algorithm changes, creators must own their audience and revenue streams. Stan Store enables this ownership through its all-in-one solution, which brings together email providers, link-in-bio tools, community platforms and sales funnels into one seamless platform.
Vaynerchuk, chairman of VaynerX, said in a statement, “Stan represents everything I believe about the creator economy right now. Too many creators are at the mercy of platforms, and that has to change. Stan gives them ownership – the fastest, simplest way to launch a digital business on their own terms. No gatekeepers. No excuses.”
He added, “This partnership isn’t just about business; it’s about giving creators the tools and mentorship to build something real, lasting, and fully theirs. That’s why I’ll be working with Stan to build out their ecosystem and ensure they’re creating tools to power the next generation of creators.”
The partnership kicks off with “The GaryVee Stan Challenge”, an eight-week program commencing at 12:00 a.m. PST on October 8, 2025, that pairs Vaynerchuk’s mentorship with Stan’s all-in-one platform. The 15 Creators who generate the highest GMV during that period will win a ½ day trip to the VaynerMedia office in NYC and get the opportunity to meet with Vaynerchuk. The program is designed for business builders who are ready to move beyond audience-building to create sustainable, scalable ventures.
Hu said, “Creators need more than followers. They need true ownership of their businesses. With Stan, we’re giving them the tools to build lasting revenue and grow on their own terms. Partnering with Gary accelerates that mission, with the ultimate goal of shifting the success curve of entrepreneurship upward.”
Stan Store is available to download on both the Apple App Store and Google Play Store.
Known as “GaryVee,” Vaynerchuk is a New York Times bestselling author, a sought-after public speaker, and a prolific investor in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.
He serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, The Paley Center, Spin Master and Pencils of Promise. He is also a longtime Well Member of charity: water.
Stan Store is an all-in-one digital business-in-a-box built for modern entrepreneurs and creators. Designed to be the fastest, simplest, and most affordable way to start and scale an online business, Stan empowers anyone to monetize through digital products, courses, services, and more — all from a single link.