Zynga's latest hidden-object game ask you to solve a murder mystery.
Categories

Zynga turns to darker themes with its Hidden Shadows for its core Facebook audience

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Zynga has cut staff and given up on a number of its weaker social games. But the social gaming giant is still making bets on the hidden-object genre with the launch today of Hidden Shadows.

Hidden Shadows launched today on Facebook. It targets an older audience of women that plays hidden-object games religiously. In such games, you look at an illustrated scene and try to find objects hidden in the landscape on a timetable. Zynga entered the category with the successful launch of Hidden Chronicles in early 2012. That game is available in 14 languages today, suggesting that Zynga is still making a huge investment in its core social gaming audience on Facebook, even as it expands into mobile games.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.