Zynga has cut staff and given up on a number of its weaker social games. But the social gaming giant is still making bets on the hidden-object genre with the launch today of Hidden Shadows.
Hidden Shadows launched today on Facebook. It targets an older audience of women that plays hidden-object games religiously. In such games, you look at an illustrated scene and try to find objects hidden in the landscape on a timetable. Zynga entered the category with the successful launch of Hidden Chronicles in early 2012. That game is available in 14 languages today, suggesting that Zynga is still making a huge investment in its core social gaming audience on Facebook, even as it expands into mobile games.
GamesBeat