Zynga makes Wizard of Oz join the match-3 parade

Just tap your heels together three times and say, “Match-3 is a sure thing, match-3 is a sure thing, match-3 is a sure thing.”

Zynga announced today that it has launched Wizard of Oz: Magic Match, a free-to-play, match-3 puzzler based on the classic film. Zynga has started to find success in the mobile space thanks to its slots offerings, including one based on Wizard of Oz. It makes sense that it would go back to that golden brick well for a different type of game. Wizard of Oz Slots is currently the #184 ranked game on the iOS app store, according to App Annie. The mobile industry was worth $34.8 billion in 2015, according to market research firm Newzoo. While match-3 games have flooded the market trying to capture Candy Crush Saga’s success, many still remain popular.