Zynga has agreed to buy Istanbul-based Rollic, a fast-growing hypercasual mobile game company, as part of its latest effort to expand through acquisition.
The San Francisco-based Zynga will pay $168 million for 80% of Rollic, whose games have more than 250 million downloads. Hypercasual games can be played in a minute and are monetized through ads. Zynga will buy the remaining 20% of Rollic over time at prices based on whether the studio hits its profit targets. Zynga made the announcement as part of its earnings release today.
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