Zynga hires a game veteran as its chief marketing officer

Zynga has hired seasoned game marketer Doug Scott as its new chief marketing officer. Scott has more than 20 years of experience in interactive entertainment and gaming, including developing marketing strategies, business partnerships, and overseeing product design and development.

The new hire shows that Zynga is still a company in transition.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.