Zynga cofounder readies launch of Greedy Goblins from new mobile game studio

Eric Schiermeyer, the co-founder of Zynga and the analytics expert behind its success, has launched a new game studio called Luminary that is preparing to release its first genre-bending game.

The new title is Greedy Goblins, a mash-up of an endless runner combined with strategy where the goal is to send your goblin racing into a rival fortress and then steal as much gold as possible. Players can put obstructions in the goblins’ way and strike back with revenge attacks.