Eric Schiermeyer is CEO of Blockchain Game Partners.
Eric Schiermeyer the founder of Gala Games.
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Zynga cofounder readies launch of Greedy Goblins from new mobile game studio

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Eric Schiermeyer, the co-founder of Zynga and the analytics expert behind its success, has launched a new game studio called Luminary that is preparing to release its first genre-bending game.

Greedy Goblins has a twist on the endless runner genre.
Greedy Goblins has a twist on the endless-runner genre.

The new title is Greedy Goblins, a mash-up of an endless runner combined with strategy where the goal is to send your goblin racing into a rival fortress and then steal as much gold as possible. Players can put obstructions in the goblins’ way and strike back with revenge attacks.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.