An example of a playable ad.
An example of a playable ad.
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Zoomd: Playable ads have become the top way to target mobile gamers

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Playable ads have become the top way to target mobile gamers with advertising, according to mobile marketing firm Zoomd Technologies.

The Vancouver, Canada-based Zoomd noted the growth of playable ads, where a player can tap on an ad and immediately start playing a snippet from a mobile game, in its report on the State for User Acquisition Research.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.