YoYo Games will help developers publicize their titles with GameMaker: Player

YoYo Games, the creator of the GameMaker: Studio game engine, has launched a new service that enables developers to play and share games made with YoYo’s tools — helping address the immense problem of discovery.

The GameMaker: Player service lets developers share their games with a million monthly visitors to the YoYo Games site as well as with gamers worldwide. GameMaker: Player also shares concepts and early access builds, and it distributes games for free or paid models on multiple devices and platforms.

All GameMaker: Studio developers will be able to make their games available for the Windows version of GameMaker: Player. In order to make it available as a paid game or for other platforms, the developers need a “pro” license and “export” license. Those cost money. The company will launch its beta test program in the second half of October. The beta will support Windows, Mac OS X, and Linux.

“For as long as YoYo Games has been developing GameMaker, we have focused on providing everyone, from beginner to professional, with a simple and accessible solution that makes it easier for all to make, share and play their games,” says Sandy Duncan, the CEO of YoYo Games, in a statement. “We are now taking a huge leap forward with the introduction of GameMaker: Player we’ve added brand new service that is extremely easy to use.”

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.