Generation Z, or teens and tweens, are most likely to be crazy about VR gaming.
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Teen and tween gamers dig VR games, but don’t want to pay a lot for them

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Four out of five teen and tween gamers are eager to adopt virtual reality devices. But more than 60 percent of consumers say they will not pay more than $400 for a VR head-mounted display.

These are some of the findings of the 2015 VR Consumer Report from Greenlight VR, a market researcher focused on VR, and Touchstone Research.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.