Xsplit hires key esports, streaming personalities to shape its video efforts

More and more gamers are turning into content creators every day, and one company is expanding its efforts to keep those consumers satisfied.

SplitmediaLabs revealed to GamesBeat that it has hired fighting game pro Victor “Spooky” Fontanez as its Xsplit Broadcaster product manager. The company has also brought on game journalist Brandon “UGR” Stennis to oversee the Xsplit community. The idea behind these hires is to more precisely target the gamer audience for Xsplit by figuring out what they want and giving it to them. Xsplit Broadcaster and Gamecaster — which are the prosumer and basic tools, respectively — enable people to cut between different video feeds, content, audio, and more on the fly. This makes it so even a one-person outfit can add a layer of production values to their content.