Xbox Video's Jinni tools will help you find more movies you like

Consumers have dozens ways to watch on-demand movies and television. Today, Microsoft is announcing a partnership that it believes might give Xbox Video a slight edge.

Microsoft plans to implement the Jinni movie-discovery tool into Xbox Video and the Xbox search engine. According to its creators, Jinni is a “taste-and-mood-based” recommendation solution that can help consumers find more content that they will like. The software looks at the mood, style, plot, and setting of a film and builds profile that it can match against other movies and player taste. That process is known as the Entertainment Genome.