Xbox One's getting a new sports network aimed at low-attention-span gamers

People who game on an Xbox system seem like they are probably into sports. That’s what the people behind the YouTube video network The Whistle are betting on.

The Whistle, which covers professional and collegiate sports, is bringing its content to Xbox 360 with a new app that will hit the console this summer. An Xbox One app will debut not long after that. The Whistle already serves up sports-related daily videos to its 4 million subscribers on YouTube and its official website. It’s hoping to capture the attention of even more people by offering up this content on Microsoft’s gaming systems, which will potentially put it in front of millions of people who might prefer to seek out sports videos on a television rather than on YouTube.