Software Defined Light lab
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Xbox cofounder Seamus Blackley takes R&D post at augmented reality firm Daqri

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Seamus Blackley, the cofounder of the Xbox, has teamed up with augmented reality startup Daqri to run a new research and development for them. The initial work will focus not on AR. Rather, it will look into the commercial applications related to an instant 3D printing technology that Daqri makes possible.

Daqri is working with Blackley, who was originally a theoretical physicist before he started making games, and his team of physicists at Heat Engine in Southern California to explore applications of optics and holography in something that Daqri calls Software Defined Light. This involves manipulating light in a way to create more powerful holograms, which in turn can be used for instant 3D printing.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.