Phil Spencer, head of Xbox, at ChinaJoy 2015. He touted local Chinese game developers. Categories Posted inin Business Xbox chief hopes Halo: The Master Chief Collection will boost China console sales Posted byby Dean Takahashi July 29, 2015 Updated June 18, 2025 3 min Share this article twitter facebook linkedin bluesky Disclosure: The organizers of ChinaJoy paid my way to Shanghai. Our coverage remains objective. SHANGHAI — If anyone can help Microsoft be more successful with its Xbox One game console in China, maybe it will be Master Chief. Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium membership perks. Join Now Already a member? Sign in