Xbox beat PlayStation as the top-selling console online on Black Friday in the U.S.

The holiday shopping season has kicked off, and both Microsoft’s and Sony’s console brands are doing well.

Xbox was the fifth best-selling electronics brand online on Black Friday, according to Adobe’s annual market-tracking data for the United States. It came in behind Apple iPads, Samsung’s 4K televisions, MacBook Airs, and LG’s TVs, but it also outperformed Sony’s PlayStation and Nintendo’s 3DS and Wii U.