Women who play ‘casual’ games take them very seriously

One of the most enlightening things about GamesBeat Summit 2022 has been the focus on women in gaming. In a panel titled “Growth opportunity: Games by women, for women,” four panelists and moderator Wanda Meloni of M2 Insights discuss the women who are making games and the women they are making them for.

Several of the women on the panel stated that their biggest demographic is female — in fact, female audiences are a very large part of the general gamer crowd. Ariella Lehrer, CEO of Legacy Games, described the typical buyer of her company’s games as an older woman: “These women tend to like games that are single-player — they’re not as social as younger players. They like topics like mystery detective games, supernatural, true romance.”