With the metaverse opportunity topping $1 trillion, it’s time for brands to make the leap

JP Morgan is betting on the metaverse, calling it a $1 trillion yearly opportunity in a recent report — and it’s putting its money where its mouth is, opening the first bank ever in the virtual world. It’s a strong indicator of the opportunities for brands and businesses in the growing decentralized metaverse economy, if they enter this new space strategically.

What does that look like? Yonatan Raz-Fridman, CEO of Supersocial and host of the Into the Metaverse podcast, sat down with Marty Berman, vice president of North America/LATAM for LandVault to dive into what this means for brands that make a move now to establish a presence in blockchain-based metaverse-type platforms — from gaining a foothold to developing a long-term metaverse strategy.