With Best Fiends, another new Finnish developer hopes to ride lovable characters to success

Back in the 1980s and the golden era of Saturday-morning cartoons, toy companies would develop new characters like He-Man simultaneously for action figures, television, and more. Three decades later, the people making mobile games are adopting a similar strategy.

Yet another new studio in Finland is releasing a new mobile game with a big focus on characters. The developer, Seriously, is launching Best Fiends, a puzzle game for iOS devices that has players matching up different kinds of flora. Once you get three like items together, they will disappear and fuel the attacks for your team of bugs in a role-playing-style adventure. The free-to-play game is out today on the Apple App Store, and Seriously is hoping that the effort it spent designing appealing characters will help this game stand out in the crowded game markets on mobile.