Windows 10’s Xbox app ‘is just the beginning’ on PC, according to research firm

Microsoft is mashing up the capabilities of the Xbox One with Windows when the company pushes out the next major upgrade for the operating system. And this is potentially the start of something bigger for the corporation’s gaming division.

In the United States, 58 percent of people who play games on both PC and console spend a significant amount of money on each platform. And 10 percent of people playing on both, more than 7.5 million Americans, are big spenders on both platforms. According to research Newzoo, this creates an opportunity for Microsoft to capture more revenues from gamers as it evolves the Xbox app on Windows 10.