Why traditional advertising needs to be kicked to the curb in Web3

It seems pretty clear that traditional advertising isn’t going to work in whatever the metaverse will turn out to be — after all, what “effective advertising” means has had to change with every iteration of the online and digital world.

In Web 3, the new iteration of the web, based on the blockchain, the creators are in control, not the platform — and they control the monetization of their content too. In fact, Web 3 offers so many ways for creators to own, control, and make money from their content that they won’t be prioritizing traditional disruptive advertising. But brands still have a place in Web3, as long as they add value to the experience through product placement or giveaways, or create new ways to interact.