Topgolf Las Vegas has added an esports lounge.

Why Topgolf is putting esports lounges in its entertainment venues

Topgolf has built 52 venues where more than 17 million people a year use their driving ranges and other high-end entertainment. And in December, the company announced that it will create esports lounges at six of its outposts in partnership with TV brand TCL. It’s a big bet that such venues will be the next growth opportunity in the larger esports economy.

The company launched its first lounge at CES 2019, the big tech trade show in Las Vegas earlier this month, at its Topgolf Las Vegas location. The idea is to give gamers a place to come to watch esports entertainment in a lounge with wall-to-wall monitors, comfortable seating, and chef-driven food and beverages.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.