Why No Man’s Sky’s creators are funding other game studios

The team at Hello Games built their dream game, and now they want to help struggling creators who are trying to do the same thing.

The indie studio behind the sci-fi game No Man’s Sky recently created Hello Labs, a new division of the company that provides funding to developers working on procedurally generated games. In short, procedural generation is a technique that randomizes particular elements of a game in the hopes of making it feel fresh and unique. For No Man’s Sky, that kind of technology made it possible for a small team to build a universe with 18 quintillion planets that players can explore.