Why Nintendo should ignore Super Mario Run’s poor reviews

Nintendo’s first gaming app for iPhones is megapopular, but it is also annoying some iOS gamers because it ignores the free-to-play business model.

Super Mario Run is free to download (review), but it requires a $10 purchase to unlock all of its content, and that has led to scores of negative user reviews on the iTunes App Store. After nearly 60,000 reviews, it has 2.5 stars out of 5 on Apple’s platform, which makes it one of the worst-reviewed top-grossing games. While plenty of the reviews complain about glitches and how this isn’t a “real Mario,” many of the harshest reviews deal with the price.