Clash of Clans is one of very few Western games to find an audience in Japan, and that's only after developer Supercell invested heavily in marketing.
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Why Japan’s lucrative mobile gaming market isn’t great for foreign developers

  • Posted byby Jeff Grubb
  • Updated
  • 3 min

The Casual Games Association paid for Jeff Grubb’s trip to Casual Connect Asia, where he presented a lecture. Our coverage remains objective.

SINGAPORE — Mobile-game spending is higher in Japan than any other market, but that doesn’t mean you should necessarily do the work to localize your product for that country.

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