Why Greycroft’s Jon Goldman invests in games, esports, AR, and VR

Not many investors have the expertise to invest in the hit-or-miss video game business. But Jon Goldman has figured it out.

He is a venture partner at Greycroft, the early-stage venture capital firm in Los Angeles that has had big exits such as Maker Studios (bought by Disney), Buddy Media (bought by Salesforce.com), and Braintree (bought by PayPal). He has invested in numerous game companies through Greycroft, but he recently created a new way to invest on his own through the GC VR Gaming Tracker Fund.