Apple CEO Tim Cook
Apple CEO Tim Cook
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Why didn’t Tim Cook say that word ‘metaverse’ at WWDC keynote?

As predicted, Apple CEO Tim Cook didn’t mention the word “metaverse” when he introduced the Apple Vision Pro mixed reality headset today.

It was easy to predict that Apple was going to introduce a mixed-reality headset today, and it did so with the announcement of the Apple Vision Pro AR/VR headset.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.