An AMD Ryzen CPU with a cooler.

Why did people line up to buy this new CPU?

I’m reluctant to celebrate people lining up to purchase a product. Companies frequently exploit our need to find a good deal to get us to stand outside of stores in the twilight hours of the morning to get Black Friday discounts. But those deals are often illusions — or, at least, they aren’t as great as they seem when you’re looking at the Target ad with a belly full of turkey.

But people lined up at stores around the world this week to get their hands on AMD’s new Ryzen 3000 CPUs. To me, this is a clear indication that AMD’s strategy is working. The company wants to create a sense of value that is equivalent to a Black Friday deal. And with the Ryzen 9 3900X and Ryzen 7 3700X chips, it has done that. You can read all about it in our review.

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