Why Call of Duty has lasted 20 years without triggering franchise exhaustion | Rob Kostich

After 20 years, Call of Duty has hit more milestones than most other video games. As of last year, Activision’s first-person shooter combat franchise had hit $30 billion in lifetime revenue and 425 million premium copies sold to date.

The game debuted in 2003 as a rival to Medal of Honor, and it has outlasted that franchise. It reinvented itself with the launch of Call of Duty 4: Modern Warfare and did so again in 2019 with Call of Duty: Mobile and in 2020 with Call of Duty: Warzone.